SEO is a specialist subject that needs professional and bespoke training, if that training course is to be useful and cost effective. Initially there are some basics that can be applied to the training, but as every market place and business are different, that on its own will not be enough to ensure your website rises in the rankings as it should do with good SEO.
No matter what size or shape your business is, optimising your website and online marketing for search engines should be a high priority for you. You can have the best website in the world, but if nobody can find it you will never be able to reap the benefits of your investments. Working with Metalfrog means we can not only refine and develop your SEO strategy for maximum impact, but we can also offer an SEO course to your staff to enable you to implement best practice for the life of your business.
SEO training needs to include optimising social media management and understanding search engines, including the information and metrics they provide. This is a very important aspect of SEO. Without the proper training you won’t be able to read and utilise the data from the search engines in a proper manner, and all SEO efforts could be a waste of time.
Trying to teach SEO en-mass is not going to provide the best results for you, and is not as cost effective as bespoke training to suit your businesses objectives and strategies in your particular market place. Having several people in one training room from different lines of business can be confusing for the trainees, as different SEO strategies can be required for different areas of the business.
We can deliver en mass SEO training if you wish, but we prefer to work with smaller groups on closely defined topics, as we find that this yields the best training results without impacting too heavily on people’s available time.
Starting with a basic training course (on SEO in general), designed for people who have little or no knowledge of SEO is a good place to start. Once we have established the basics, we can move on to more complex SEO issues. Our SEO expert trainers can deliver important skills and knowledge to employees right up to a highly advanced and technical standard, so let us know what your business needs, and we’ll design the right SEO training course for you.
Our courses can include topics such as:
If there is a particular area of SEO you want people in your organisation to be trained on, we can design a bespoke SEO training course for your staff, ensuring everyone is up to speed on what your business is trying to achieve. We can train individual departments or even just a couple of key people, to ensure that the right knowledge is in the hands of the people who need it.
For some business owners, undertaking out their own SEO can be too time consuming and may not be an area in which they feel comfortable. For clients who feel this way, Metalfrog Studios offer full SEO services, if you would rather not do it yourself. We offer a comprehensive service, designed to get you onto page 1 of Google search results in time, and can support your marketing efforts by building an SEO strategy that works for you. Talk to us about optimising your business for the future today.