Twitter Promotion – Increasing the Potential of a Brand Online
Twitter began in 2006. I started using it, but soon realised that it had little or no value as a ranking tool for Google to measure social standing, so I decided to delete my account (almost as soon as I had created it) later that year – pretty much as I did with Facebook too!
Twitter became a ranking social media tool for Google in late 2010 and, at the same time, Google (reluctantly) ranked Facebook; it had tried for several years to create its own version, but the colossus that Facebook has become, simply meant Google could not ignore it!
Twitter is now one of the leading social media sites where thousands of people are active around the world and around the clock. It began as just another chat mechanism and pretty much had a static audience – predominantly more professional types than perhaps other social media bookmarking sites around at the time.
Now, however, it appears that all ages, all sexes, and all interest groups, are represented on the site. It has also become an essential site in any digital marketing agency’s armoury.
Things in the virtual word of social interaction are very different from what you see in the real world. Twitter marketing helps to gain popularity among masses through targeted marketing opportunities. As with Facebook, you can monetise this activity and understand what is working for you, and what is not.
If you have not created an account on Twitter then it is high time you create one, either yourself or possibly with the help of a reputable digital marketing agency. Pros of this social media site are that you can get your brand message out instantly and are you are pretty sure to impact, as you only have 140 characters to deliver it!
The benefits of having an account on Twitter should prove worthwhile to take your business to a next level. This effective way of communicating makes it easier to target a specific audience with the help of a successful marketing strategy. Creative plans that spark interest are the basic strategies to interact with the users. With the creation of lists on Twitter you may influence others to either use your services, or to engage with a list member.
The methodology for success will depend upon your own unique requirements in your target marketplace. You will (typically) want to exude brand quality and deliver brand awareness. You may wish to offer a product or service, or even shout about some other business which interests you. In any event, and as with all things in the digital arena, you will want to create a balance of tweets, retweets (corroborating another person’s tweet) and create your own industry or non-industry specific news, which will be delivered to your followers and may be spread through the site – or at very least your network.
For a business to run smoothly, one has to have a good connection with their customers. A relationship built with advice as a starting point, rather than out and out selling, is likely to exude credibility and your visibility will be gauged by the search engines on this basis. A well built Twitter campaign will definitely engage customers in your product or your business – assuming you have carried this out in a very creative and memorable way. A creative strategy unites a chain of interested members for a reason, especially when it is about advertising a particular product and uses the 140 character protocol (possibly alongside a photo to illustrate the commentary). Twitter sets the right atmosphere for companies to launch a product, attract new customers through specific tweets, and can create a very powerful potential new audience. Aiming at buyers by re-tweeting their posts. Following people who show interest in participating and are who active in the social media segment are some of the basic strategies you can follow (or you can employ an agency to do so) in order to achieve success in this area of digital marketing.