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SEO Services

The importance of search engine optimisation (SEO) cannot be underestimated, and it needs to be dealt with in the right way if you want to attract visitors to your website.

Successful SEO: balance and effective management

Successful SEO campaigns contain many elements, and with every search engine update the goal posts can move slightly. Above all else, the most important thing is good quality relevant text, as this will future proof your efforts. To maximise any SEO services, all factors must be balanced and managed effectively, neglecting any element can have a serious detrimental effect on your efforts.

Time over experience. Is it better to outsource?

This is why business owners use our SEO services, rather than trying to do it themselves. SEO needs specialists who know what they are doing, and who are always up to date with the latest SEO changes made by Google, Yahoo and Bing. Our services do come at a price. However, ask yourself this, ‘can I competently and diligently analyse, code and research in such a way that I can benefit my rankings, better than outsourcing?’ If the answer is ‘no’ , our services might be just what you need to boost and improve your rankings.

Great content = great SEO

Ensuring that all content on your website is good quality is vital, as updates to search engine algorithms are constantly refining their ability to recognise well written content. It should be relevant to your business, and interesting and informative for your target market, as primarily the information and content is for your customers, not SEO.

More Content doesn’t mean SEO quality

Although search engines love good quality, volume duplicated content within your own site, or pages with very little on them, can create short view times, and this can be detrimental to your metrics, and therefore your rankings.

Information from SEO reports

Having good SEO is brilliant, but how do you know if the efforts being made on your site are working or not? All of the major search engines provide an analysis of the viewers to your website pages. These are an invaluable resource to keep improving your keyword rankings, and can provide insights into which pages are proving the most popular, and which pages are not performing.

As with all data provided, it is only any good if you can interpret it correctly, and know how to use the information to your best advantage. The professional knowledge and experience we have built up over the years is the reason why so many clients use Metalfrog Studios for SEO and related digital marketing services.

SEO keyphrases

The right key phrase selection is all important. It is not uncommon for small businesses to far outrank larger ones because of clever key phrase selection. The key phrases need to be specific, but not overused, as this can have an adverse effect on your rankings. A separate page for each key phrase is the ideal as the search engines rank each page, not your site as a whole.

Unique Meta titles and interesting Meta descriptions help attract people’s attention to your site, increasing traffic and improving page ranks. Setting these up correctly is just another factor in why business owners reap the benefits of using our SEO services.

When to SEO Services?

There should never be any delay in starting SEO. As soon as you decide to start planning your website, it should be started straight away. It can take up to three months for the positive effects of SEO to be fully catalogued by the search engines, so the sooner it is started the better.

Using images

The images themselves will have no effect at all on your ranking, but using the keywords in image titles and tags can be helpful. They can also make your website appear more attractive and make it easier to navigate. Steer away from using large images in the top third of your page, as this is where Google will be looking for your most important key phrases.

Doing SEO yourself

Of course, if you really want to, there is nothing stopping you from attempting your SEO yourself. However, you will need to keep up to date with current SEO developments, and adjust your site accordingly to incorporate any updates.

Creating effective SEO is time consuming, and usually business owners feel that they can earn more in the time it take than it costs them to use a top quality SEO agency, such as Metalfrog Studios. Some people turn to professionals because dealing with these matters just frightens them, they feel completely lost and are concerned they will not do their site justice.

To some extent this is very true, you can have the best site in the world, but if no one knows it is there, and it doesn’t get the views it deserves, it will be outranked on the search engine pages by a much worse site that has good SEO.

Whatever your business aims on the Internet, improving your sites SEO once is not enough. It needs to be consistently maintained to ensure all of your data, resources, and budget, are maximised so you continually get the best possible results from your efforts.

@metalfrogst
1st Jan