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What is a Spam Website – Defined by Google?

Does Google think that your web pages are spam?

A web page with a low quality score is not necessarily a spam page. However, if a web page page is deliberately created to deceive and potentially harm users in order to benefit your website, it won’t get a good score. If your pages contain the following elements, it is likely that Google thinks that they are spam:

Your pages are malicious or harmful

Pages designed to “phish” for the user’s bank account information, or credit card information are very dangerous because the aim is to steal private information. Malicious download pages are another type of harmful page. These pages are spam.

Your web pages are deceiving to the viewer

If your web page is designed to hoodwink viewers or trick search engines, rather than to help users, Google will flag it as spam. For example, Google doesn’t like untrue testimonials for a product, or pages that are created solely to get users to click on monetised links or paid advertising.

Examples of deceptive pages are:

Websites that pretend to be or mimic the look of a well-known other website.
Pages that look like surveys, with requests for data, but are actually created to steal passwords or personal information.Websites that claim to offer an independent review or share other information about a product, but are in fact created to make money for the owner of the website through affiliate links without attempting to help users.
Websites that claim to be the personal website of a celebrity, but the websites are actually created to make money for the owner of the website without the permission of the celebrity.

Google also does not like deceptive page design. If your page is deliberately designed to manipulate users to click on ads, monetised links, or suspect download links then it might be flagged as spam. A popular example of this is a fake search results page that contains advertisements disguised as search engine results.

Your pages use sneaky redirects

If your web pages contain redirects that are designed to con both search engines and viewers, Google will mark the page as spam. In general, this means redirects to unrelated websites, or redirects to shop sites through affiliate links.

Your pages don’t have real content

Google thinks that these page types are spam because they do not have real content:
Pages with no helpful main content at all or so little content that the page effectively has no main content.
Content that consist almost entirely of “keyword stuffing”, gibberish, or meaningless content.
Auto-generated content that has been created with little time, effort, expertise, manual curation, or added value for users.

Spam pages do not get high rankings on Google. Chances are that Google will remove your website from the index if it contains spam pages. If you have had a penalty you will know this by receiving a notice in your Google Webmaster tools.

Best thing to for you is to carry out ethical, slow burning practices. Decide whether you want to promote the content you post, and ensure that you are grammatically correct – as this will no doubt impress a potential new customer. Amazing the amount of web sites/ web pages with poor grammar and poor spelling. How can you appear credible to either search engine or viewer with this on your pages?

Keep ethical, aim for the highest possible quality and you will have no issues with any Google changes or penalties. Try to fool the engines and you could find yourself de-listed or de-ranked!

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1st Jan