01603 861830

What is Google AMP? Is it Important Now it is in Google Results?

The AMP (Accelerated Mobile Pages) project is an open-source initiative aiming to improve the performance of the mobile web. It was launched by Google last October.

In simplified terms, AMP strips out most of the elements which cause web pages to load slower on mobile devices. For example, JavaScripts, unnecessary navigational elements, and a lot of traditional ads. HTTPS is mandatory for AMP pages.

On February, 24th, Google announced that AMP pages will be displayed in mobile search results:

“Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load amazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.

AMP is great for browsing the web on mobile devices, because webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases, they’ll load instantly. It’s how reading on the mobile web should be—fast, responsive and fun.”

AMP pages will be highlighted in the mobile search result pages with this marker: AMP marker

Who uses AMP?

At this time, AMP is mainly used by publishing and technology companies. AMP is mostly targeted towards news articles.

Do you have to adjust your web pages?

At this time, AMP is an experiment, albeit a big one. It’s hard to tell whether AMP will be a success or not. Instructions on how to make your web pages AMP ready can be found here. If you use WordPress to create your web pages, this plugin can help you:

https://www.wordpress.org/plugins/amp

AMP is not critical for most websites. There are many other things that are much more important to make sure that your web pages get high rankings on Google.

Leave a Reply

Your email address will not be published. Required fields are marked *

@metalfrogst New #SEO result for @pukkatents 'bell tents for sale' arrives page 1 Google across the UK #canvas #tents #glamping https://t.co/u4TqQ3cte3
9th Aug
@metalfrogst @mckean_j @Mewis_LcKean @pedroscott79 @pjgowing Well Jel!
2nd Aug
@metalfrogst Congratulations to this weeks @TheoPaphitis #SBS winners @ThreeOrganics @CyprusBBQ @Bellaandbow @ApprovedInsp @MortgageDanny @luxespauk
2nd Aug
@metalfrogst @alexisconran still watching. Good luck!
29th Jul
@metalfrogst RT @PeedeJee: Okay so next time we're in London it's @Benaresofficial 👍 #CelebrityMasterChef
29th Jul