How much do you know about email marketing? Some may feel that it’s a bit ‘old hat’, or that it has somehow become the double glazing salesman of the digital marketing world. But they would be wrong. Email marketing is alive and kicking, and can outpace many other digital marketing methods in terms of impact and return on investment.
Good marketing via email is not about spamming irrelevant lists of contacts, nor is it about that wealthy Nigerian prince from whom you are inheriting millions of dollars. Good email marketing is about creating and maintaining lists of genuinely interested people, and then contacting them with genuinely useful, relevant and valuable information. Here are three top reasons your business should be doing email marketing right now.
Direct mail is a favourite with many businesses. Even in our digital age, there are still plenty of companies who go through the hassle and expense of designing, printing and delivering mailshots. And for what return? Email marketing eliminates a good deal of this expense, but even better allows you to track your messages and see how many of your customers read and responded to your mail.
As long as you get it right, and are sending truly valuable or useful information to your customers, you’ll be building a relationship with them that will last a lifetime. They may not be ready to buy from you right now, but when they are, you’ll be the first company that springs to mind, thanks to your strategically planned email campaign.
Emails don’t need to be long. Short and sweet is the order of the day for the busy email recipient, so you can aim to give them a titbit of information but to include a link to your site for further details. This direct traffic is one way to boost footfall, and if your offer is really good, who knows how many friends that customer might forward your email to?
We could go on all day about the benefits of marketing to your customers through email, but you get the idea. With over 92 per cent of internet using adults around the world having at least one email account, and more than 70 per cent of them checking their emails 6 times a day or more, why wouldn’t you want to exploit this inexpensive, direct and personalised method of reaching your customers?
Metalfrog have many years’ experience of designing and implementing email marketing campaigns. We can help you build your subscriber list, design and test your emails, deploy your campaign and even measure its success. Talk to us about our email marketing support today and start using this powerful channel to connect with your customers.